Chat GPT

Chat GPT changed the dynamic of the market. All the major players in the AI writing tool space, the platforms introduced a chat function within their platform. So now in Jasper or in writer or in hyper writer and you know, others, I can just go in and have a chat GPT style experience rather than clicking around to my templates. And they actually released, once they was early December, they made the writing capabilities like GPT style writing capabilities baked into their lower price packages.