181: MAXIMIZE Your Profit Margins Without Adding New Gym Members - LCV & CAC Breakdown | The GSD Show
Behind Gym Doors | A Fitness Business Podcast
00:00
Introduction
Lifetime customer value is the difference between a customer acquisition cost and lifetime customer. If you were to get a bunch of these markers for a dollar apiece, how much would you need to sell them for in order to be able to make a profit? At least two dollars and a penny. And then if you want to make more than at least a penny, then what do you sell it for? As much as you want toMake more: raise your price. Sometimes charging more increases the perceived value. The average member pays a hundred and 50 dollars a month. What's this member worth? Can we tell yet? No, why not? We also need to know how long they stay
Transcript
Play full episode
