The Most Important Driver of Advertising Effectiveness Is Quality Creative

It's more about profiling and understanding, sort of developing an understanding of the viewer so you can target based on the profile attributes versus the content specifically. It's similar to digital advertising in that you're able to look at building an audience on the type of content they're interested,. Dan: Is this a take a very specific kind of product or message or marketer to fit into this medium? I'd say the answer is it depends.