The Importance of Customer Experience in Acquisitions

I just one more point to this before Jim interjects the whole movement to access service model. Things are becoming as a service. The financial implication is you are moving capital expenses to operating expenses for many companies. But what goes with that is also the switching costs are relatively low. So, customer experience is starting to write even because of the service I think of the way value is delivered. It is super important why acquisitions are as big as they are. If all those things are true, if it is easy to switch, if the options are plentiful, the winner is the one who acquires the most and has the corner on the market. And so you always see these things roll up