Sarah Levinger on the Evolution of Paid Ads Creative Strategy
Marketing Mindset Podcast
00:00
How to Make Your Ads Work for You
I'm trying to come up with as many odd ideas as I possibly can, specifically because I've been doing a lot of research around novelty and how that equates to attention. The thing I think brands don't understand is novelty does not equal shock value. So I wish more brands was capitalized on novelty than trying to go for shocking or just like disgusting.
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