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Direct to Consumeer Drug Advertising
In the rest of the world, we don't see this. Just anls like a normal day. The explanation given for this was that in the us. You have direct to consumear drug advertising, which is something that's illegal in most of the other countries. A, I personally think that both of those things are absolute nonsense. What happening is we're doing better studies. We are capturing non specific effects in our placibo arms in 20 13 that we were miss in 19 90. Longer studies are going to capture things like regression to the mean better. And longer tudies ar will lead to larger and larger studies as well.