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6min chapter
How design thinking drives innovation
The Committed Innovator
How to Identify the Ideas to Commit to When You've Got a Large Number of Dreaming Ideas
Pepsi co-founder and CEO of PepsiCo, Indra Nooyi, talks about the importance of culture in design thinking. How do you identify ideas to commit to when you've got a large number of dreaming ideas? And how do you whittle them down? Any tips or tricks you can share there? So it's very complex. We use the three filters of design thinking, by the way, we don't use it as design organization.
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