When we see somebody who's a product seller on amazon, are they making twenty per cent on each sale? Thirty per cent on each sell, on average? And then how big is the footprint of that eight million dollar company? If they're doing 20 per cent ad they've got one point six million in profits. Is it just a ten person company with just a modest profit? So if you lok at most of these companyes, it depends, obviously a little bit on what the product is,. But gross margin, you know, before advertising a you tend to see anywhere from thirty per cent on the low end to forty five per cent on the high end. We have seen...