I think consumers always love comfort, convenience, those kinds of things. So to the extent that we can offer both, but maybe really solve a pain point for somebody, that's a really great solution. And then how do you work with, if at all, traditional HVAC installers? Like if I were having a heat pump installed, which I hope to be doing soon, would they know about you? You know, what would be the integration there? Yeah. What they know about us is a really interesting one. It's somewhat regional right now. We're basically bootstrapping that channel. But we still have a pretty heavy concentration in the Northeast.

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