Are Out of the Box Marketing Channels a Good Idea?

If I was raising money, I would have like three plans of how this person's getting their money back. The nice part about it is if you raise from VCs, it's generally not their money. It's somebody else's money that you've never met. This is something that Rima-Wad did a really long time ago with a bunch of other airlines,. particularly Asian Airlines, like EVA Air. And they're starting to do that, which I thought was really clever.

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