132. Digital ecosystems: Creating value in the new age of sectors without borders
Inside the Strategy Room
00:00
Are You Competing for Customer Ownership?
We believe that there is a reason why business models, which we have seen emerging in the last 10 years, first in the most digital markets. What you are really competing for is customer ownership. Whoever owns the customer will own a disproportionate large part of the value chain. We argue that global capital markets have already voted in this. If all global investors jointly throw trillions of dollars annually on this, it's going to happen. if it starts to happen, some customers will catch up some others.
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