203. Mark Evans on the unique challenges and methodologies of fractional CMO and advisory work
How to Sell Advice
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How to Be a Practical CMO
In order to be compensated at the level you deserve, based on your expertise and what the market is demanding from you, you need to charge a lot. So deliverables have to be limited to the number of hours you can work in a day even when you bring an outside support. There's some fractional CMOs who are very good, very experienced. They take on a limited number of clients and they do an amazing job. But whether you want it or not, you become an employee like shaped figure, but much more expensive and much less output in terms of your implementation.
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