More, more of x doesn't necessarily mean something as a success. Less can sometimes be better, and you should aim for quality. More traffic in the beginning of an a o campaaign, or p pc campaign, is a great metric to look at for, like, ok, the momentum is kicked off. You don't want to ignore a growth in traffic. But you have to set these actual, measurable k p is in the beginning and a pomble and work to accomplish those goals.