When I was a CEO and I knew look where we have our user conference in four months, I'm going to be on stage, presenting the new product. So I'd be forced to think about things from the customer's point of view. Or I could say guys these are like nice little improvements but there's not enough sizzle here give me like one sizzle feature that will appear to be a game changer. But with this systematic view you're kind of solving all those problems and getting all these side benefits. Yeah, I like that a lot.

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