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Procter & Gamble’s Lean Innovation Transformation

Cold Call

CHAPTER

The Importance of Killing Projects

The idea of killing projects surfaces here, and we know that people who create projects get vested in them. And it's hard to kill something, but it was pretty important to the overall success of what PNG was trying to do. "Let's try to actually normalize having projects not work out and just quickly move on to the next one," he says.

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