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Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market

London Real

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The Innovator's Dilemma

Bob Greene: How many Fortune 500 companies get it right when it comes to their marketing or advertising? He says the market wants a boring product that's proven in the center at a reasonable price because it's deniable. Greene: Almost none of the Fortune 500 is the same as it was in 1950. They keep doing what they're getting paid to do until the world changes, he says.

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