Pre-Load Strategy

Sally Kohn: This strategy is applicable to almost any service or product launch that you're doing. What I like about the concept of a pre-launch is that this doesn't just have to be for a book, Oh no. This could be for a course. And it could be for anything that you plan to produce. So what I decided to do was to put together a four-faced launch, a pre-Launch of my book. It's four phases, and I break it down from I started in October. My book comes out February 21st. These phases are within that timeframe. The buzz starts going. People start popping up everywhere during these different phases. You also