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4min chapter
Only Pro Marketers Use These Untapped Marketing Channels
Marketing Against The Grain
Exploring YouTube Advertising and Point of Need Advertising
The chapter delves into the complexities of YouTube advertising, covering topics such as direct attribution challenges, crafting engaging hooks, and analyzing the entire conversion process. It also highlights the significance of replicating successful ad elements and explores 'point of need advertising' with successful brand campaign examples.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode