The Biggest Lesson Learned From Cour Street?

Ever Noden and Cour Street, we were never building for us. We weren't a bank or a government or a retailer. So we always have to ask, what does the customer want? You know, you have to wake up every day for years asking that question. And I remember we just said, screw it. I don't care what the customer wants anymore. Let's spend the next few years thinking about what do I want?"