Account Based Marketing 2.0 - How Does ABM Exorto Help?

The success of a good ABM program depends how efficiently it enables sales to close these deals. How does account based marketing 2.0 fare on this metric? So we have defined two types of metrics for marketing team and for sales teams. And when we say the actionable insights which are more important for sales organization, is there any request for demo from any buyer persona or somebody has a register for a webinar or are there any physical events happening like an industry events happening in the industry. These kinds of insights will help or win an exciting sales team.