The Brand Don't Want You

Ferrari are like bullies, man. They really do bully you. You cannot just have a Ferrari out of fraction of the price to whizz around. There's only one more Ferrari I want is a La Ferrari. Do I want to drive it? Will he give me a better buzz than my Bugatti Chiron? No, I just want it in my living room spinning on a turntable. It's your representation of the brand. And if Ferrari don't watch it, they'll end up going down the same route and losing that prestige.