S1E1: After the War, I Could Really Use a Cigarette
This Is Propaganda
The Manipulation of Women's Empowerment for Cigarette Sales
Exploring a strategic marketing campaign that used female empowerment to promote smoking, the chapter reveals how a prominent figure orchestrated a parade of debutants smoking as a symbol of freedom, sparking a societal shift and raising ethical concerns about leveraging propaganda in marketing.
Following the Great War, Edward Bernays and his contemporaries used the power of propaganda to forever change marketing, and all of Western culture.
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BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.
Website: thisispropaganda.show
Instagram: instagram.com/thisispropagandashow
Email: propaganda@brink.com
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Cohosts: Josh Belhumeur and Malcolm Critcher
Story Editor: Matt Decker
Producers: Jaclyn Hubersberger and Reed Chandler
Additional Audio Engineering: Paul Injeti
Original music: Josh Belhumeur
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