022: How Marques Brownlee Made $1,000,000 with Brand Partnerships
The Nathan Barry Show
Creators as Brand Faces and Equity Partners
The chapter explores the trend of creators becoming the face of brands, receiving offers for high-level positions like creative director and equity in companies. It delves into the strategic integration with audiences, the evolution of brand partnerships, and the impact on content creation. The talk also discusses specific cases of collaborations, negotiations with brands for equity, and the financial benefits of deep integration in marketing.
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