Exploring NIL Impact on College Basketball Performance

In this episode, Adam Omiecinski and Kareem Kalil are joined by Chris Croft, Associate Professor of Sport Management at the University of Southern Mississippi, to discuss his transition from a college basketball coach to academia and a significant study on the effects of coaching on player performance. Chris shares his background, coaching experience, and the findings of his research, which explored whether coaches significantly impact player development and win-loss records. He also discusses the implications of these findings for players, coaches, and administrators, and touches on the challenges posed by modern changes such as the transfer portal and NIL policies.

Chris Croft:

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Chris.Croft@usm.edu

Link to article 

https://journals.sagepub.com/doi/abs/10.1177/17479541221146384

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