The Subscription Business Model, Part II
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
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How to Create a Subscription That Allows You to Add on Additional Stuff
Amazon Prime doesn't mean I pay one price and just order stuff from Amazon. So what you're doing is, but creating some kind of a subscription that allows some kind of tie in where then you can always add on the additional stuff. Think about Amazon's potential to surprise us. Send us a book that people have bought this book. Right. And boy, you can't do that in any other type of model where you just sell them to the masses.
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