This Entrepreneur Sold Havmor for 1000 CR & Built a LEADING Ice Cream Business Backed by Sauce.vc
The BarberShop with Shantanu
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Innovative Ice Cream Strategies and Growth
The chapter explores the introduction of new ice cream flavors, the development of distinct brand entities like Boss Bar, and the rapid consumer business growth in various states of India. It discusses the distribution strategy, highlighting the expansion into general trade stores through strategic freezer placements and the importance of experienced team members in building partnerships. The conversation also touches on summer campaigns, challenges of scaling a food brand, improving packaging for product repeatability, and the entrepreneur's journey in the ice cream business.
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