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5min chapter
Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 3 |
The Audiobooks Podcast
The Pioneer Metaphor and the Blue Ocean
The Pioneer Metaphor can provide a useful way of talking about the growth potential of current and future businesses. Using the Pioneer Migrator settler, PMS, MAP Visualizing strategy can also help managers responsible for corporate strategy predict and plan the company's future growth and profit. All the companies that created blue oceans in our study have been pioneers in their industries.
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