How to Be a Successful Sales-Driven Business

Once you go over a threshold of say $1,000, a couple of thousand pounds, and it's what's called a considered purchase, then those businesses run on something called LAPS. So essentially, take a financial planning business. Can we generate a lead? Can we turn a lead into an appointment? Can we present and present how our solution works? And will they then buy it? And essentially, that's the pipeline. The tricky thing is you've got to get good at all those steps. It's like a little bit like a YouTube channel in a way. Like you can make the best content, but then you might take your eye off the ball with the thumbnails

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