The Analytics Power Hour cover image

#269: The Ins and Outs of Outliers with Brett Kennedy

The Analytics Power Hour

CHAPTER

Exploring the Concept of Outliers in Market Research

This chapter explores the implications of removing outliers from market research, particularly in a study involving mobile company users. It emphasizes how the exclusion of groups like Apple loyalists can impact data interpretation and the evolving definition of outliers in research contexts.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner