The Evolution of Big Basket in the Face of Quick Commerce Competition

In January this year, Tata Digital's BigBasket announced its rebranding for slotted delivery service to “Supersaver”, promising to deliver products in under two hours. Back when Tata had acquired the BigBasket at a reported valuation of $2 billion in mid-2021, the company was loss-making. 

But for those at BigBasket, it was an opportunity to shift their focus back to the company’s core business: doorstep grocery delivery.

While it was a bit too late when Tata realised its new acquisition was left out from the quick commerce game, there was one game that BigBasket seemed to be clearly winning.

Tune in to find out.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.