I feel like we have gotten into this rut of thinking systems and creativity systems that are basically helping us create the optimal expression or iteration of an idea. I mean, one of the thingsa, again, i think whet ouare saying is completely brilliant, is optimization is actually really dangerous. What you want is, you want diversity. You want variety. And in terms of what you're saying, you also want to be able to stop say, how do i keep making the iphone better and better and better? And start saying, what's actually a completely new technology? What's something just completely different? That's the kind of radical thought that i think ou

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