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2min chapter
E81: Bizzabo’s Alon Alroy on Reinventing Event Experiences
Topline
The Revival of Creativity in B2B Marketing
This chapter explores the changing dynamics of B2B marketing, challenging the stereotype of it being less exciting than B2C marketing. It highlights opportunities for B2B brands to infuse creativity and enjoyment into their advertising strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode