2min chapter

The So What from BCG cover image

Across the Luxury Metaverse

The So What from BCG

CHAPTER

The Dangers of Working With a Virtual Influencer

There's a greater level of control with an avatar than a human but having said that there's still a human somewhere behind the scenes right so I think we're only as strong as our weakest link there you know. Lil McKeeler has a really strong community of followers who interact with her and follow and are interested in what she's wearing and what she's eating and where she's going, all those sorts of things. For some industries obviously it depends on what your brand is what your services are still what technology you should advance into.

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