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The Ironical Recycling of the Materials of Mass Culture
The techniques I'm talking about cut up a fold in the tournteau, the ironical recycling of the materials of mass culture. These tactics would cross semiotic and technological fences. In order to work, such a strategy must be based on basically one thing, ratifaction. It's a little bit like with the passwords, bad words, foul language. If you put a fuck in every health sentence, it subtracts force and expressive value. And I think that there's no better example for this than irony. The rhetorical figure, most of these cultural interventions are based off. The tournament is the tournament, it's all about irony. Catap techniques are about the mechanical production