Introduction

In this episode we continue our exploration into the roots Internet advertising. We’re speaking with Jason Strober, another Internet Advertising pioneer and co-founder of Focalink Media Services, Inc. Focalink was responsible for arguably the first remote ad server, a crucial technical component that made online advertising possible. Jason recounts for us the early, “wild west” days when a small group of ambitious people made an entire industry up from scratch, and with it, laid the financial foundation for the Internet as we know it.

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