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Shape Up – Ryan Singer on The Product Experience

The Product Experience

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How to Shape Up a Product

The first version of Basecamp shipped in early 2004 and I was there with a team of myself, Jason Freed, the founder and David Heinemare Hanson. The three of us built V1 back in 2003, 2004. It's been over 16 years now that I've been at Basecamp and we've grown quite a bit. And this approach doesn't really look like Agile or any other methodology that I'm familiar with but before we get into that I just want to say 16 years in the same company for a long time.

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