Zero Volume Keywords w/ Abby Gleason
Content and Conversation: Organic Growth Insights from Siege Media
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How to Increase Your Website's Traffic With Zero Volume Keywords
We did find a head term that was high volume and then also randomly really low difficulty so we did go for that but through that we found a lot of like templated terms of questions underneath that one topic. Those pages despite i mean if you looked at a keyword research tool probably only showed a few hundred visits a month those drove oh my gosh those like 10 15 pages alone, they're responsible for driving close to a hundred thousand visits a month according to the study. We saw way more brand searches go up as a result and they weren't doing any other marketing um so again there's it's not just purchasing and especially here i'm kind of talking about blogs.
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