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The Steve Ballmer Interview

Acquired

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Microsoft's Rise: From Consumer to Enterprise

This chapter explores the evolution of Microsoft's business model as it transitioned from a consumer-focused company to an enterprise powerhouse, reflecting on the dual identity of the brand. Key moments, including the landmark licensing agreement with IBM for DOS, are examined, shedding light on the early challenges and strategic decisions that shaped Microsoft's trajectory. Through anecdotes from the early days of personal computing, the discussion reveals the complexities of innovation, competition, and the significance of timing in the tech industry.

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