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This Is Why People Are So in Love With Gold

Odd Lots

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Profits and Perceptions in Jewelry

This chapter explores the impact of rising gold prices and consumer psychology on profit margins in the jewelry industry. It contrasts the dynamics of the diamond market, focusing on the acceptance of lab-grown diamonds versus natural gems, and discusses the enduring cultural significance of diamonds in engagement rings. Additionally, the chapter examines luxury watches as status symbols, emphasizing the importance of brand trust and the challenges of finding reliable workers in today's labor market.

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