Are You Seeing a Higher Return on Investment (LTV)?

The PDP is probably where a 30% bill, I'd say 60% go to straight to checkout either because there's a permalink and it's a single product. A lot of times we'll build some Shopify cart on the landers so people can build like a cart and then go check out directly from the lander. And then 10% are probably like the optimized PDP. They tend to go to the PDP, whereas things like coffee, marshall, vitamin, you know, those types of things will go straight to checkout. It looks like a PDP on the site, but it's really just a super optimized lander that has everything in one place.