4min chapter

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The Power of Persistence: Paul Ripke's Secret to Building a Brand

WHOOP Podcast

CHAPTER

Authentic Partnerships in Sports Marketing

This chapter explores the genuine collaboration between a sports scientist and a brand, emphasizing the role of biometrics and real athlete experiences in effective marketing. It also recounts a chaotic live event with a famous athlete, revealing the challenges faced due to technical failures and the innovative solutions implemented to overcome them.

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