Customer Centric and Hypothesis Driven Innovation by Cruise VP of Product Engineering
The Product Podcast
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Customer Centric and Hypthesis Driven Innovation
i'm going to focus on four areas that are touching different product development life cycle phases. Not having the clarity of the problem and purpose can result in getting pulled in multi ple directions. I love this, uh, golden circle that's described by simon cenac in his book, starting with the why. The third is going to be m p p and seamless collaboration with everyone wearing a product hat. And the fourth one, being in the trenches with the customer and how to go about doing customer shadowing.
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