Chat GPT

The amount of hours that used to go to doing that kind of stuff, even product descriptions, the starting points that chat GPT is giving right now, I think will, again, level up by 10 times in 2023. And then you've got the whole creator economy set of things where I'm sure people are already making stuff that are entirely AI based. So all that stuff under one space that will be either acquired by a big company or build something.