The Evolution of Podcasting and Strategic B2B Marketing

This chapter explores the origins of podcasting, tracing its development from early blogging and the technological innovations that drove its growth. It also highlights the use of LinkedIn as a powerful B2B marketing tool, focusing on its targeted advertising potential and impressive ROI.

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Todays show:

Jason and Alex kick off episode 2000! They reflect on TWiST’s origins and early episodes (1:48), highlighting notable guests and memorable moments (22:31). They also share fan messages, and insights from cohosts (46:05), and wrap up celebrating standout moments (1:04:14).

Timestamps:

(0:00) Jason and Alex kick off the show

(1:48) The origins and early days of TWiST

(9:50) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://www.Squarespace.com/TWIST

(11:03) Recollections of the first TWiST episodes

(20:53) LinkedIn Ads - Get a $100 LinkedIn ad credit at https://www.linkedin.com/thisweekinstartups

(22:31) Highlighting notable guests and memorable early episodes

(30:33) Brex. Get the business account trusted by 1 in 3 US startups at https://www.brex.com/twist24

(32:02) More on standout guests and the TWiST studio evolution

(38:37) David Sacks makes his first appearance on TWiST

(46:05) Messages from TWiST fans and cohosts

(1:05:14) Celebrating standout moments and key highlights on the show