Navigating Startup Growth and Equity Crowdfunding

This chapter examines a startup's remarkable growth from 2015 to 2020, fueled by strategic decisions on pricing and features in the creator economy. It also explores the complexities of equity ownership and the challenges associated with equity crowdfunding, emphasizing the importance of creator ownership and access to democratized investment opportunities. The discussion highlights the implications of regulatory environments and the significance of resilience in entrepreneurship.