5min chapter

Nikonomics - The Economics of Small Business cover image

78 - Selling Drugs, Vending Machines and Stripping Bankrupt Companies for Parts with Chris Koerner

Nikonomics - The Economics of Small Business

CHAPTER

Wheels of Fortune: The Rise and Fall of a Bike Retailer

This chapter delves into the surprising entrepreneurial successes and challenges faced by speakers during their biking ventures, framed by the COVID pandemic's impact on cycling trends. It narrates the story of a Denver-based used bike retailer that flourished and faltered, grappling with growth, investment, and eventual decline in consumer demand.

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