Dynamic Social Proof - Why Is It So Powerful?

i enjoyed this back and forth with harry so much that i thought i would just let you listen to the conversation in full. What harry is describing here is known as dynamic social proof. Now it's powerful ause it allows smaller brands and creators who aren't the number one in their category to still benefit from social proof. After reading this, 34 % of people ose a meat free dish, a massive increase on the control. It's why saying 400 people subscribed to my news letter yesterday is probably more effective than saying 80 thousand people have signed up over the last two years. Why does footballer jack greelish wear his socks so low? He shaed on his side.