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What Makes Something Memorable (or Forgettable?) with Wilma Bainbridge

Big Brains

CHAPTER

Exploring Memorability: From Faces to Artwork

The chapter delves into the concept of memorability, ranging from faces to artwork, and how our brains process and store memories. It discusses the universal memorability of faces across diverse backgrounds and cultures, debunking the misconception that attractiveness equates to memorability. The potential applications of memorability research, such as developing AI to predict memorability in images and using memorability tools in fields like education and healthcare, are also explored.

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