317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
GTM Live
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The Mine Set in Two Thousand 17
"I'm trying to educate thise person so that they buy without our sales team involved. And then you just have an entirely different mind set about how you execute what most people will bucket into as marketing right now," he says. "Anyone in the organization could go out and create demand and desire for their tired customer."
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