i always thought it was so i, you know, i choose a stream of web sides. I serf things that feed my confirmation by i what you're saying is that the content itself isn't static. It responds to that urge. We are now in a world where we me not think we're getting a bunch of free products, but in effect, we have given away all our attention and attention equals dollars. So this stuff works. And fee isn't really free.
Former Google ads boss Sridhar Ramaswamy says that we live in a world that seems to give out free content when we use a search engine. But that world comes with a hidden cost--search results that distort what we find and serve advertisers rather than searchers. Ramaswamy talks with EconTalk host Russ Roberts about how Google works and why he started a new search engine, Neeva, with a different business model.